Begin today to retain tomorrow's customers

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Consumer goods companies have faced turbulence and disruption for years, but not on this scale. Irreversible changes in consumer behaviour, supply chain shocks, pandemics, and intense competition from new industry players are just a few of the factors suffocating growth. Furthermore, with a strong emphasis on sustainability, consumers and businesses at all stages of the value chain are reconsidering their habits, priorities, and business practises. Regardless of the challenges posed by constant change, companies that are able to maintain strong consumer intimacy, improve operational efficiency, reshape portfolios, and revamp go-to-market emerge as winners and market leaders.

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Who we work with

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We work with clients across different industry segments, mainly food and beverages, personal and household care, consumer durables, luxury goods, apparel, over-the-counter medicines and other segments.

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What we do​

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We assist consumer goods companies with category strategy design, marketing spend optimization, consumer insights, brand strategy, pricing strategy, channel effectiveness studies, among others