Innovation and new product launches can help gain market access in the fast-growing but highly consolidated Ready-to-drink (RTD) market.
    ▪ RTD coffee is the fastest-growing segment, but its market is highly consolidated, with Starbucks controlling more than 70% of the market
    ▪ Despite high levels of consolidation, new entrants can gain market traction by offering products that are sustainable, natural, dairy-free, healthier alternatives, etc.

Single-serve is key, but multi-serve segments remain underserved, especially in the RTD space.
    ▪ Single-serve is the largest coffee segment. Following COVID, the segment's growth accelerated as "at-home" drinking occasions increased
    ▪ Multi-serve RTD is a fast-growing category, albeit at a nascent stage. RTDs, unlike regular coffee (hot brews), can cater to multiple consumption moments; however their consumption frequency remains low. Hence, there exists a high potential opportunity if their consumption incidence increases

Tie-up with coffee subscription service providers and retailers offering subscription
    ▪ Traditional retail channels remain key, as they still account for the majority of coffee sales. However, sales of the online channel (exclusive or omnichannel) continue to outpace sales of traditional retailers (who only do in-store sales)
    ▪ Coffee subscriptions via specialists or retailers are also gaining prominence and have high headroom for growth

Make ‘at-home’ consumption fun and indulgent, but keep a tab on the health quotient
    ▪ ‘At-home’ consumption is at an all time high. With the increase in consumption moments, demand for gourmet coffee has also increased. Though there is also an increase in preference for low or no sugar, no additives, organic alternatives, etc.

Target consumers from young age-group
    ▪ Millennials and young consumers prioritize value and convenience over brand loyalty